Discover products
Start with your craft, skills and materials to find products you could make. Use it when you want help choosing a direction.
Keyword research → product ideas & listing improvements
See how What Sells Next works
Find useful keywords, then put them to work. Explore a new product with Crossover Lab, or improve the search wording of an item you already sell.
One phrase, from research to listingIllustrative example
Research it. Make it yours.
Get it ready to sell.
Step 1 of 5
You work with clay. Start with a product phrase.
Open Keyword research and explore a product you could make. Compare related phrases and estimated search history where figures are available.
- Example phrase
- Ceramic paint palette.
- Your next step
- Choose Use in Crossover Lab to explore a different theme. Search estimates guide your research; they are not sales.
Which idea tool should I use?
Crossover Lab
Start with one product. WSN finds a separate theme or interest and researches a fresh combination for you.
Keyword Smash
Choose both keywords yourself in Keyword research, then combine them into one product idea. Generation uses one Premium research run.
Check an idea
Already have a specific product in mind? Compare its Etsy listings, asking prices and buyer activity before deciding what to test.
For seasonal inspiration, Opportunity Radar offers one daily idea from available crafts with a free account. Premium adds up to three personalised ideas per daily update. See what changed this October.
Find and develop your next product
Find a promising starting point
Research a product keyword and its estimated search history, explore Market Briefing or Competition Watch, or describe your craft in Discover products. Choose a product you could realistically make.
Make it your own in Crossover Lab
Use the product keyword as your starting point. Our Crossover system combines it with separate themes and interests, then researches the supporting markets and the exact combination. Use the evidence to choose an idea worth testing.
Save it to your Idea board
Choose Pin idea to keep the direction you like. Reopen it from your Idea board when you want to take it further.
Plan and build it
Choose Develop this idea and work through the coach’s questions. Your finished guide goes into My projects, where you can follow the materials list and mark off milestones as you make it.
Prepare its Etsy listing
Choose Create listing from your project, or open Listing helper directly. Research relevant keywords and confirm your details, then create an editable title, description and 13 tags. Save the clean draft and copy it into Etsy when ready.
Already have products for sale?
Improve their listing SEO.
Review the listing.
Open My listings and check your current copy. Connect your Etsy shop to review your own active listings and see practical improvements.
Research better wording.
Compare your existing tags with related keyword estimates. Choose terms that fit the product and keep useful words; relevance and readability come first.
Save the improved draft.
Use Premium to create a title, description and 13-tag draft. Review your product facts and licensing credits, save the copy and transfer it into Etsy yourself.
Explore keyword research · Explore Listing helper
Check your price with the free Etsy fee and profit calculator, including materials, work time and delivery costs.
Create a listing video.
Start with product photos you have permission to use. Review a scene plan and its video credit cost, then generate and check the result before downloading it for Etsy. You publish it yourself.
Your turn
What could your shop sell next?
Start with 5 keyword lookups a day, 3 product searches and 3 crossovers free. Premium adds current Market Briefings, more competitor tracking, product research, build guides and AI listing drafts. Compare everything included.