Spot a new direction.
Weekly search patterns and category trends, with suggestions shaped around your shop.
Explore Market Briefing Current editions with PremiumTHE ETSY RESEARCH TOOLKIT
Your next Etsy idea.
Make it uniquely yours.
Find useful keywords. Turn them into fresh product ideas. Improve the listings you already sell.
5 lookups a day · free account · no card
See an idea take shapeAlready selling? Improve a listing
AN IDEA TO EXPLOREA fern-embroidered tote
Crossover Lab
Combine a product + a theme.
Find a fresh idea to make.
Canvas tote+Botanical
embroidered tote
A little inspiration for the way you make.
Textiles: A fern-embroidered toteFind your keywordsExplore a fresh ideaBuild a better listing
FROM A PHRASE TO A POSSIBILITY
Watch an idea take shape.
Try the example. Then bring your own idea.
A starting pointCanvas tote
embroidered tote
Find the words. Explore the possibilities.KEYWORD RESEARCH
Start with what
buyers look for.
Explore related phrases and search estimates for something you could make.
canvas tote
embroidered totebotanical bagfern embroidery
Example workflow · listing generation with PremiumSee the full making journey
BEYOND THE FIRST IDEA
Keep your shop moving.
A clearer view of your market,
your competition and your next step.
COMPETITION WATCHExample
The Linen WorkshopA shop you’re following
WatchingEstimated shop activity
30-day viewUpdates in one place
Competition Watch.
Follow Etsy shops, compare activity estimates and find products worth exploring.
Open Competition Watch One shop free · 50 with PremiumFollow your visibility.
Track your shop’s Etsy search positions and see how they change over time.
Track search visibility Connect your shop · one phrase freeMore ways to move an idea forward
Find your first Etsy product Start with an idea, or the skills and materials you have.Discover products Ideas that fit your skills and materials.Idea board Keep the ideas you want to return to.Build guides Turn an idea into a practical making plan.Idea checker Compare Etsy evidence for an idea.Opportunity Radar Prepare for the next seasonal occasion.Chrome extension Start a crossover as you browse Etsy.
LISTING VIDEOS
Let your product
have its moment.
Turn your Etsy product photos into a short video. Choose your scene, check the credit cost and review the result.
Make a listing videoAvailable with credits on Free and Premium.
Premium includes 60 credits each paid month.
BUILT BY AN ETSY SELLER
For the person
doing the making.
I’m Joe—first and foremost, an Etsy seller. I built What Sells Next to help answer a simple question: what should I sell next? Instead of spending hours researching and untangling data, find a clearer direction for your next make.
Get in touchExplore the WSN Showcase
RESEARCH YOU CAN INSPECT
See what’s behind an idea.
- Real Etsy listings to explore
- Modelled keyword search estimates
- Sources, dates and coverage explained
Useful signals to help you choose what to test. Search estimates are not sales or guarantees.
How our data worksROOM TO START. ROOM TO GROW.
Find your next move.
Start researching free. Go further when you’re ready.
Free
No card needed$0
A useful place to start. No subscription.
- 5 keyword lookups a day
- 3 starter crossovers to explore
- 3 discovery searches, then one a week
- Save ideas and review your listings
Premium
First month offer— USDfirst month
Then — USD/month. Tax included. Cancel anytime.
- Unlimited* keyword lookups
- More discovery, crossovers and making plans*
- Editable listing titles, descriptions and tags*
- Current weekly Market Briefing
- 60 video credits each paid month
For your first paid subscription. Renews monthly until cancelled. *See the comparison for fair use and monthly allowances.
Compare every featureFree vs Premium · see everything that’s included
| Feature | Free | Premium |
|---|---|---|
| Listing VideosShort product videos from your Etsy photos | Available with credits | 60 included credits each month + 10% off credit packs |
| Keyword researchSearch estimates, related phrases & history | 5 lookups per day | Unlimited* keyword lookups |
| Crossover LabFind themes to combine with your product | 3 starter crossovers | Included; monthly limits explained below |
| Keyword SmashCombine two keywords you choose into a product idea | Choose keywords; Premium to generate | Generate with 1 shared research run* |
| Discover productsNew directions that fit your making skills | 3 to start, then 1 per 7 days | Included; monthly limits explained below |
| Weekly Market BriefingCurrent market, category & personalised shop views | Not included | Included |
| Competition WatchEstimated sales & revenue over 30, 90 or 365 days | 1 shop · manual refresh | 50 shops · automatic updates |
| Listing & shop reviewsAI copy reviews for your connected Etsy shop | Included | Included |
| Search visibilityShop search positions & 90-day history | 1 phrase · manual checks | 25 phrases · daily automatic checks |
| AI listing draftsEditable titles, descriptions & 13 tags | Not included | Included; monthly limits explained below |
| Saved workKeyword lists, Idea board & saved listing drafts | Included | Included |
| Build guides & coachingDevelop your idea into a practical making plan | Not included | Included; monthly limits explained below |
| Concept visualsExplore how a product idea could look | Not included | 50 per subscription month |
| Opportunity RadarSeasonal ideas to help you decide what to prepare | 1 daily idea from available crafts | Up to 3 personalised ideas per daily update* |
| Idea checksComparable Etsy listings, prices & buyer activity | 5 per rolling 24 hours | 100 per rolling 24 hours |
| Etsy Chrome extensionStart crossovers on Etsy · desktop Chrome early access | Not included | Included |
* Premium allowances. Keyword lookups have no monthly allowance; fair use is explained below. For the other included tools, each subscription month you get:
- 200 uses in total across Crossover, Keyword Smash, Discover, personalised Radar and extra Market Briefing reports.
- 100 uses in total across coaching, build guides and AI listing drafts.
- 60 included Listing Videos credits each paid subscription month, plus 10% off credit packs. Included credits expire at period-end; purchased credits carry over.
How allowances and access work
Free discovery, crossovers, keyword lookups and saved work require an account. Idea checks also work without an account. No card is needed.
Each free account starts with 3 discovery searches and 3 crossovers. Starter uses do not expire. Seven days after your third discovery, one discovery search becomes available, then one every seven days after use. Weekly searches do not accumulate; crossovers do not renew. Failed discovery and crossover searches use no allowance.
Free Radar offers one shared seasonal idea per London calendar day, selected from the crafts with available evidence. It needs an account but no connected shop or maker profile, and uses no research allowance. Craft coverage can vary; a daily idea may be unavailable. Premium Radar creates up to three ideas tailored to your maker profile, with watched directions. Each daily update uses one shared research run and can start automatically when you visit Radar, at most once per rolling 24 hours.
Keyword Smash sits inside Keyword research. Choosing two keywords uses no research run; generating their combined product idea requires Premium and uses one of the shared 200 monthly research runs. The keyword lookups themselves keep their separate allowance.
Free keyword lookups reset at midnight UTC. One phrase search includes related results; repeats that day and reading saved results use no extra lookup. Missing figures may need time to collect.
* Keyword fair use. Premium has no monthly keyword allowance for everyday research. To prevent automated or unusually heavy use, research is limited to 30 requests per minute and 500 requests in a rolling 24 hours. A request can include several phrases. Requests needing new supplier figures may be queued or temporarily paused when capacity is busy. Saved work stays available and there are no automatic overage charges.
Premium research, planning and visual allowances reset with your subscription month and do not roll over. A research run includes its background checks. Weekly Market Briefing views, Competition Watch, Search visibility, listing reviews and reopening saved work do not use those monthly allowances. Extra briefing reports use one research run; AI listing generation uses one planning action. No automatic overage charges.
Search visibility requires your own connected Etsy shop. It follows your shop’s best position for each phrase in the first 100 Etsy API results for UK delivery; buyer results can vary. Premium checks run roughly daily, with up to 90 days of history.
Listing reviews cover text, not photos. AI reviews require your own connected Etsy shop. Saved drafts remain available without Premium; creating a new AI draft requires Premium. Review and copy your changes into Etsy yourself.
Listing Videos is available with credits on Free and Premium accounts. Premium includes 60 video credits each paid subscription month and 10% off credit packs. Included credits expire at the end of that subscription period; purchased credits carry over. Video credits are separate from research, planning and concept-visual allowances. You see the credit cost before generating. Use photos you have permission to use and review the video before adding it to Etsy.
Loading USD prices…
A FEW USEFUL ANSWERS
Before you start.
Is this for my kind of shop?
Discovery, crossovers and build guides focus on physical products—from ceramics and textiles to woodworking and 3D printing. Start with your skills, materials and tools. Keyword research can also help with existing listings.
Do I need to connect my Etsy shop?
No connection is needed for keyword or product research. Connect your own shop for listing reviews, Search visibility and personalised suggestions. Shop access is read-only.
Can I improve products I already sell?
Yes. Research relevant keywords, review listing copy and compare suggested tags. Premium adds editable titles, descriptions and 13-tag drafts. Review and copy your changes into Etsy when you choose.
Are videos included in the subscription?
Premium includes 60 video credits each paid subscription month and 10% off credit packs. Free accounts can buy credits too. Included credits expire at the end of the subscription period; purchased credits carry over. The credit cost is shown before you generate. Review every result before adding it to Etsy.
Will it tell me what is guaranteed to sell?
No. Public Etsy signals and modelled search estimates help you decide what deserves a test. They cannot predict your traffic, orders or profit. You can inspect the sources and limits behind the research.
YOUR NEXT CHAPTER STARTS WITH AN IDEA